lundi 11 mai 2009

Fair Trade face to the crisis


Here is clearly another victim of the financial crisis.

Introduced in France in 1950 by Abbé Pierre, fair trade has made a tentative entry into our country. 9 years ago, only 15% of consumers were aware of fair trade.
The 2000s are a good omen for this type of trade because it falls within the mores of consumers.
In 2008, while 80% of consumers have already bought products from this type of trade, fair trade grew by 22% and represents an annual turnover of around 260 million euros.

This year, the price of fair trade products that are labeled in the stores are 22% more expensive than a conventional product. With the crisis, families are much more attention to their budget and solidarity is no longer part of their priorities.

I find that it is precisely at this moment that the symbolic gesture of solidarity is strongest.

"The rich can not change the lives of the poor, but when it becomes a poor turn, it can however understand all the poor."

yes I know the deep Bisounours, so what? it feels good sometimes not:)

Aucun commentaire: