Carrefour : Wants to play Tzar

Carrefour already operates in China, turns his head towards the "Rodina" (Motherland, Russia). Indeed, the french group of large retailers want to buy the Russian Sedmoï Kontinient for 1.24 billion dollars.

In fact, by the particular group of countries to adapt culturally, where it expands, which Russia sees good eye redemption. Carrefour is already prepared to adapt these products and messages to a Russian customer.

While Carrefour appeared to have been weakened by various problems (see our post on Carrefour) it is the opposite of a surprise expensionisme.

The crisis does not seem to have weakened all the major brands .....