Is Leader Price victim of usurpation?

According to the website LSA, a commercial website recently created, Leader Price Media, would use illegally the low price distributor’s brand Leader Price. By carrying out some research on the owner of the domain name, it seems to be a contractor of Bouches-du-Rhône in South of France. The phone number associated with this person is not allocated any more by France Telecom. We have thus the right to ask us questions about the legality of this Internet site.
As a precaution, I want to repeat that it is an information to be taken cautiously but it is true that all this appears suspect.

As you can see it on the two brands logo, they look like the same but the copy remains coarse.

Moreover, according to LSA, Leader Price refutes any link with this commercial Website and would conduct an inquiry in order to understand this situation and to see whether there is brand usurpation.
In any case, the commercial site Leader Price Media made a success of his objectives which were to be confused with the logo of the true store Leader Price, thus creating a feeling of brand awareness.

Source: http://www.lsa.fr/exclusif-lsa-un-site-pirate-utilise-illegalement-la-marque-leader-price,104124