The "mottainai", the Japan's food answer to the crisis.

Background

Japan is a country of gourmets, renowned for knowing how to obtain bottles of wine and the foreign products to gold price, and its adaptability to the economic difficulties facing Japanese homes are facing.

Indeed, the Japanese are also affected by the global economic crisis. This has a direct impact on their consumption. Motr the country is falling into crisis, the less the Japanese consumers are concerned about the quality of products.

The first to have identified this change in consumption in the Japanese families are local shops. They have developed a new product called "mottainai" which means "it's wasteful".

The new concept of "hard discount", the mottainai

Local shops selling dusty cans, soda bottles with visible deposit , or food, most of which have been removed from sale in the mass distribution (supermarkets, hypermarkets, etc.).. In these stores, they offer all kinds of products for about 60 yen (50 euro cents).

The characteristic of this concept is that foods exceeding the recommended date of consumption but not expiration.

In Japan, the company Itochu, which specializes in mottainai on the Internet, hopes to generate 10 billion yen (83 million) turnover in three years with his site.


This concept is anti-adaptable it in France?

=> Impossible

I wonder if the causes of this impossibility of thinking rather come-immutable - French consumers too attached or too accustomed to their quality of life of French laws on product quality.

Nevertheless, this kind of initiative in France, before even thinking about the legal dimension, or the response of consumers, surprised many.

And you, do you think we can see a days such goods in France? Will you use this kind of products?