Given that the majority of purchases are made in supermarkets, the packaging is used to differentiate one product (brand) of its competitors. Beyond its technical functions (facilitating the conservation, storage, transport, ...), the packaging is a marketing function. According to a recent survey, the attraction to a product in a booth has caused:
- For 35.5% of the packaging
- For 26% the price
- For 20.5% reminiscence (recall in memory)
- For 18% by a particular aspect
Therefore, the packaging is more impressive, the more it attracts. But at the expense of adverse effects to the environment because today, 700 million over 6 billion inhabitants consume fifteen times more packaging than the rest of the planet. In addition, the packaging leads to an increase in prices.
Faced with this, large retailers would have an influence to their suppliers to reduce this harmful practice. The consumer and the environment would be better.
- For 35.5% of the packaging
- For 26% the price
- For 20.5% reminiscence (recall in memory)
- For 18% by a particular aspect
Therefore, the packaging is more impressive, the more it attracts. But at the expense of adverse effects to the environment because today, 700 million over 6 billion inhabitants consume fifteen times more packaging than the rest of the planet. In addition, the packaging leads to an increase in prices.
Faced with this, large retailers would have an influence to their suppliers to reduce this harmful practice. The consumer and the environment would be better.
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