Russia is one of the emergent countries in the distribution sector. Indeed, the turnover of the sector was already of 200 billion dollars in 2004 and could reach 500 billion dollars in 2010. This market attracts more and more the world leaders such as Carrefour and Wal-Mart.
Moreover, the local actors are still very present in this sector either via small shops of districts, or via supermarkets and other hypermarkets. The German distributor Metro is the only one among the 10 larger world distributors to be established in Russia. Currently, Wal-Mart and Carrefour are not yet present in Russia but it would seem that the two giants are decided to attack this market in a near future.
Indeed, Carrefour should open during 2009 its first hypermarket in Russia in a shopping mall of Krasnodar (southern of the country). An agreement with the governor of Krasnodar gives a report on an investment of Carrefour of 100 million dollars over 5 years to open several hypermarkets, supermarkets and other structures in the area of Krasnodar. Carrefour is looking also on russian distributors in order to purchase shares and to be more present on the market. One of them is Lenta. Wal-Mart is also in race in order to take the control of the russian distributor Lenta.
If Carrefour manages to leapfrog Wal-Mart on this point, the french multinational could finally restore its former glory after several failures such as India. To the contrary, if Wal-Mart wins this battle, the American giant will enter easily the Russian market.
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