The Classification of emerging countries in terms of retailing potential

Every Year, the management consulting firm AT Kearney publishes its GRDI (Global Retail Development Index) classification which evaluates the attractiveness of emerging countries according to 4 criteria :
o Country Risk
o Market attractiveness
o Market Saturation
o Time Pressure

This is the top-10 of GRDI classification





For the first time, it is Vietnam which occupies the first place of this classification in front of India, Russia and China. That can be surprising to find Vietnam in front of these 3 large countries but the country represents a real opportunity for the world distributors since the deregulation of the retailing sector.