Cdiscount has just launched its offer of free movie downloading. To set up this service, the website was sponsored by the radiostation NRJ. After he dowloaded the movie, the client can watch it for a couple of weeks. Since December 3rd, four movies are available on the website, and there will be three more by next week. To use this service, the client will just have to suscribe to the site, and as a consequence to its newsletter, that could potentially drive him into buying something online. The fact that the number of movies available is really low could be a strategic choice, as the website also sells DVDs.
The site ensures that it "has bought the rights of the movies that are proposed on free downloading on the website. By buying these rights towadrs producers and retailers, Cdiscount makes sure that the people concerned will be fairly retributed, which is not the case when these movies are illegaly downloaded.". The firm has a contract according to which each movie can be downloaded 30 000 times. After these 30 000 users, the movie will no longer be available.
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