e-commerce équitable

With the development of e-technology, expands its Fair Trade means to them. A good example of e-commerce can be LA GALERIE EQUITABLE which is part of the cooperative activities and employment "Creative Touraine". The products are sold crafts made exclusively by hand.

Reminder: the rules of fair trade concern both working conditions, respect for the environment, transparency between partners, reducing the maximum number of intermediaries and the purchase price.

still in colima

According to information from the AFPof the 30th March 2008, the Norwegian NGO Vaara I framtiden Hender (FIVH, "The future in our hands") accuses Ikea but also the french retailer Carrefour and the american retailer Wal-Mart to use the services of a supplier Turkish Menderes Tekstil, where working conditions are, "unacceptable".

According FIVH, Menderes Tekstil, linen specialist , dismisses or threatens to dismiss its employees seeking to unionize. "It is also reported unsafe working conditions for health", the NGO said in a statement, which states that "in November 2008, a worker died".

Again, an NGO unknown to the general french public ventures to give lessons to our retailers. It would be interesting to investigate who is behind this NGO and what's its real interests .

Ecology and the vast distribution: The first tests of carbon labeling

The preceding article was the supermarket of tomorrow and their services. I'll add here an important point. The supermarkets of the future will require their suppliers to the social and environmental performance of each product. At what you say but me? is the subject of this article. Happy reading

Above all it is important to know that an environmental law will be put in place by 2011.

This law requires the mass distribution of a new mode called carbon labeling.
Each product must contain the index of carbon emitted from manufacturing to distribution.

Thus the customer can know the total CO2 emissions equivalent to his wagon. This figure will also be incorporated in the next invoice price.
Today, many brands (Auchan, Leclerc, Nature Discovery and ...) have already begun to test the carbon labeling on most of their products.

PR: wait... I: wait... L: wait... LD: wait... I: wait... wait... Rank: wait... Traffic: wait... Price: wait... C: wait...

The supermarkets of the future, the expectations of consumers on the distribution

Today, there are many supermarkets (Auchan, Carrefour, etc. ..) each with its own brand name (eg Lidl: it is positioned on low prices and private label *)

Tomorrow, the pattern of competition between the supermarkets, consumers require their services several supermarkets today, are not widespread.

How to differentiate a brand from another in the market for mass distribution of the future? Here are some ideas:

- Security and monitoring of products:

Globalization very advanced in the world today, marked the arrival of foreign products with wide success. This success must of course be accompanied by a guarantee on product quality. French consumers are wary of shopping type Mottanai. Most of the French prefer to spend more for a quality product able to ensure their safety. (CF FOCUS contaminated Chinese milk in France)

- Price

We often think that the price is a major factor in the best case, if only most of the time, illustrating the fact that a large surface is to listen to these customers.
Today, it is no longer sufficient to have a position to convince price: it must certainly have competitive prices and attractive but also justify this by the decomposition of the price (some tests for security, for other associations " fair trade, etc ", purchase price and sale price" double labeling ").

- Promotions

In general, the major brands of distribution have already integrated the principle of loyalty marketing. The most reactive of them even carried over to their website to encourage their customers to take loyalty cards.
These actions are often highly valued and used by members of the 3rd age.

- The structuring of rays

Here is a PPT posted by intellego.fr

(To see the pptliens: http://www.intellego.fr/uploads/4/1/4150/files/L__implantation% 20marchandisage% 20en% 20GMS.pps)

The supermarkets of the future will continue their studies in the gain space of time of purchase to the consumer. Some brands have still not realized that over time the consumer goes to find their product, the more they increase the risk that it is not loyalty to these brands.

- Access for disabled


Finally a sign here that Auchan is developing a service tailored to hadicapé. The idea is simple, low part of the counter but allow foot to slip below to move side.
The logo "disability" is used in a glance to identify the facility that would have escaped my attention.
The idea is brilliant, super simple, costs nothing and makes life full of PRMs.

The supermarket of the future need to be adapted to all types of customers.

- Propose new ways to shop

Signs that succeed tomorrow are those that adapt to various needs of their customers to do their shopping.

If we take again a good example of Auchan, they have developed several ways of doing courses:

Internet:

- Home delivery: AuchanDirect

They have understood, some people have more time to their race and thanks to this new way to shop, these new types of people (often professionals) earn a lot of time to fulfill their course via the Internet. After passing the order on the net, they need only wait for their courses be delivered.

Semi-Internet

The races to go: AuchanDrive

In stronger, halfway between the traditional and the purchase on the internet, the purchase order is to take a list of courses and just pick them up after work for example.

The aim is also to develop new methods of procurement for these purchases make it possible for people who can not move, or those who live in a remote village.

-Cultural:

France is composed of several regions, each with their specific requirements. In the super markets of tomorrow, each store must have a cultural sensitivity depending on where it is located so that their customers can identify with them.

- Transparency:
The banner will happen to create an environment of transparency, production to sale of products has earned the trust of these clients. This entails establishing good relations with their producers and suppliers.

Welcome...

Retail Core wishes the new hard discount retailer SIMPLY MARKET the welcome in France . This markis part of a policy of low prices and thus contribute to the diversity of offerings to consumers.

For those wishing to discover this new brand in France, they can visit their website - http://www.simplymarket.fr/index.php?rubrique=carte_france- and locate the nearest supermarket to home.

Cars ... LOW COST

A very interesting article on the sale of automobiles in Germany by the hard discount LIDL was published on Monday 30 March on the site INTELCAR (http://intelcar.blogspot.com/). It is selling via Internet, and of course the French consumers could benefit in condition to go retrieve their vehicle in Germany.

This strategy could serious study for the French distributors, because it supports the purchasing power of the consumer, allows automobile manufacturers to maintain order books brands and distribution to diversify their products.

I also think, as the Germans have done, that this can be part of a process of economic patriotism provided French manufacturers and distributors agree.

Round 2 : Cospar VS Mass distribution

Some elements of the article written on Retailcore on events caused by the COSPAR Réunion against large retailers:

Cospar raises the pressure on large retailers in the Reunion
A week after the event finally met the great distribution and COSPAR (The Collective of Trade Unions, Politics and associative Reunion) to negotiate the products know that a decrease in the shops of the Réunion.
It was after several hours of discussion that the two actors have agreed on a list of over 200 products.
From this discussion two new elements have emerged. The first of these is the fact that local producers have had the opportunity to participate in developing this list. The second comes when, once the agreement is signed, the consumer and with a better track signage shelf products targeted by COSPAR.
Large retailers aware of the impact of the crisis on the residents of the Réunion and appears to have taken reasonable steps in accepting the request of COSPAR.

Calm returned to the Réunion, here is an example of a good relationship between "union" and "mass distribution".