Carrefour's strategy is changing

In 2008, Carrefour's profits fell by 44.7%. Lars Olofsson, the new CEO of Carrefour Group, doesn’t believe, consumers' expectations. Thus, in order to improve its image in terms of price and profitability, the strategy to increase 40% supply of labels (MDD) ie branded Carrefour products.

In fact, Carrefour is aligned with its main competitors who offer 50% of private label products against only less than 30% for Carrefour.

This is not without consequence; this shrinking market threatens the major brands. Olivier Desforges, president of the ILEC (liaison and survey consumption industries Institut), commented on the strategy of Carrefour: “Some (manufacturers) will disappear, as is already the case in some markets at the foreign”.

Cospar raises the pressure on the mass distribution in the Reunion

What is COSPAR?

COSPAR is the collective of organizations, and political associations of the Réunion to defend the interests of the inhabitant of the Réunion island.

What they Claimed ?

The group claims a reduction of 20% on 500 items of consumption, and therefore calls on supermarkets to revise its tariff to the Réunion.

What happened?

We summarized these events in three parts

* Saturday 21 March, in the morning, activists of COSPAR proceeded to a sticking hypermaché Jumbo Score "of the Port. (The dam was removed in mid-day).
* In the afternoon, COSPAR to conduct a similar action at the entrance of the Leclerc supermarket Palissade.
* Sunday 22 March, members of the group drew up a dam to block vehicle access to the parking area of Carrefour Saint-Clotilde. With the approval of the management of Carrefour, the demonstrators entered the mall store and were able to express the reasons for their action. Members of the group left the scene in the quiet mid-day.

Result?

Large retailers will implement reductions of 5 to 14% 80 items including a third produced locally.

To go further.

What you should know is that the blockade had caused no disturbance of public order. The local population strongly sountenu this movement. Despite this great success, only 20% of the population has been consulted on the choice of products affected by these cuts.
What is sad is that our overseas departments are affected by the crisis with such virulence, causing such an impact on consumption they are forced to do their own lobbying to reduce the prices.


Source : www.temoignages.re

Large retailers must display better prices

Following the decrease in raw material prices, the Secretary of State for Consumer Affairs Luc Chatel, again called upon the leaders of hyper and supermarkets to lower prices in their stores. The leaders have tentatively agreed, promising to renegotiate with their suppliers.

For distributors, who are the end of the chain before the consumer and which are most often designated as the beneficiaries of rising prices, do not show more transparency in the display of prices, with the computerization of commands, this should not be complicated labeled indicating the margin of each of the intermediaries.

The consumer would have useful information, like for example:

• Producer = a
• Supplier = a + b = c
• Carrier = c + d = e
• Distributor = e + f = final price

This transparency would highlight the true beneficiaries of rising prices.

Merci, the charity shop

In addition to the previous article ..... Thank you is the name of a new store located at 111, boulevard Beaumarchais, 75003 Paris. The two creators of the project (Marie-France and Bernard Cohen), have reinvented a loft of 1 500 m2 near Bastille and offer exclusive designs at price designed by famous fashion as (Yves Saint Laurent, Stella McCartney, and .. .) and decoration. All profits will benefit humanitarian associations working for the children of Madagascar and India, where every five minutes a child dies of malnutrition. This store does not necessarily "good business", since the aim is to make donations, making the concept a little too bobo! Thank you is broken into a multitude of offers: shop, museum, florist, books, charity. The premises are very design (large frescoes are painted on walls), which calls into style before India and Madagascar. After this crisis period, with the slowdown of the donations, here is an excellent initiative that Retailcore welcome. "This project was born of a dream, the story of a new life that begins with him, with you, with all who will open sesame to thank you, promise." Source: Thank you
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Consumer credit until when?

The French government is preparing a draft law on inter alia the duty of individuals’ information and accountability of credit. This project should be submitted at the end of this month.

Distribution sector carefully monitor this bill because the supermarkets for several years promoting consumer credit across different products. Despite interest rates in most cases very high, these loans have proved very popular with the public. Dealers justify their approach by citing their role in society and in providing practical assistance to consumers, especially in these times of declining purchasing power.

The President of the Fédération du Commerce et de la distribution (FCD), Jérôme Bédier was declared as opposed to any "action against the consumer credit."

My opinion is divided: while consumer credit may be considered as a valuable tool for consumers, provided they are balanced by offering reasonable interest rates. Especially consumers must be fully informed with clear and visual timeline of their refunds.

The French destockage hunted by the repression of fraud

This article is a continuation on the mottainai of Japan. The French stocks is presented here as the Japanese equivalent of mottainai. The goal is to sell products that have not sold in supermarkets.
They are sold at very low cost and are often characterized by exceeding the time limit for use (1).

In Japan, the strong impact of the crisis on household consumption that has mottainai well. In this analysis I put forward the fact that such practices can not flourish in France by the rigidity of the legislation on food.
These small price to ensure the success of brands as a leading French Noz from storage (or Bravo business, and O'Merchato Farm Spahi) are subject to special attention from the Directorate General for Competition Consumption and the Repression of Fraud (DGCCRF) that launches an investigation. According to one member, Jean-Luc Ambrose, there were many "alerts on deadlines for optimal (DLUO) frequently exceeded. "
Exceeding the DLUO is not illegal but DGCCRF verifies exceeded the deadline for the consumer it is illegal and dangerous to the health consumer. We will keep you informed of the outcome of the investigation. Mais s il s’avère que les entreprises de déstockages joueraient avec le feu, alors on ne pourra pas dire que Retailcore ne les auraient pas prévenu.

(1) date (DLC). It applies to highly perishable foods that can quickly become a danger to human health. This caution is expressed as "Drink until ..." on the pots of yoghurt, the charchuterie fresh, fresh prepared meals, etc.. "Always that date and do not consume a product expired" prevents fraud crackdown. Please note that these products must be withdrawn from sale when the deadline is reached.

Deadline for optimal (DLUO). Once the date passed, expressed by the words "best before ..." foods bearing these words are not dangerous to humans. However, they may lose flavor. These include coffee, pastries and some dry food diet, etc..

Is Leader Price victim of usurpation?

According to the website LSA, a commercial website recently created, Leader Price Media, would use illegally the low price distributor’s brand Leader Price. By carrying out some research on the owner of the domain name, it seems to be a contractor of Bouches-du-Rhône in South of France. The phone number associated with this person is not allocated any more by France Telecom. We have thus the right to ask us questions about the legality of this Internet site.
As a precaution, I want to repeat that it is an information to be taken cautiously but it is true that all this appears suspect.

As you can see it on the two brands logo, they look like the same but the copy remains coarse.

Moreover, according to LSA, Leader Price refutes any link with this commercial Website and would conduct an inquiry in order to understand this situation and to see whether there is brand usurpation.
In any case, the commercial site Leader Price Media made a success of his objectives which were to be confused with the logo of the true store Leader Price, thus creating a feeling of brand awareness.

Source: http://www.lsa.fr/exclusif-lsa-un-site-pirate-utilise-illegalement-la-marque-leader-price,104124